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Opinion: The social swag factor in the Swiggy campaign
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Jun 14, 2018

Opinion: The social swag factor in the Swiggy campaign

The Swiggy commercial sends out a lot of subtle cues. The author explores if it could have done any better.

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Opinion: This IPL needs more pace!
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May 17, 2018

Opinion: This IPL needs more pace!

This summer there is no dearth of ceiling fan brands that are sweating it out during the commercial breaks of the IPL telecast and elsewhere. The author comes up with his own wish list on what fans could do in the future.

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Opinion: A loud shout for
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Mar 29, 2018

Opinion: A loud shout for "Khamosh"

As a culture, we pump up the volume in everything we do. Is it time we started looking at noise reduction as a marketing opportunity?

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Opinion: The never-go aspect of the Indigo incident
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Dec 08, 2017

Opinion: The never-go aspect of the Indigo incident

Customer interaction model lessons for Indigo and other erring brands from Shirdi Sai Baba

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Opinion: Rebooting amongst remakes and remixes
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Oct 05, 2017

Opinion: Rebooting amongst remakes and remixes

In his columns the author speaks about a million possibilities for marketing

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Blog: More fit-hits and less flip-flops
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Aug 16, 2017

Blog: More fit-hits and less flip-flops

Flip-flops are a raging hit globally. Can traditional Indian footwear makers take note of that?