The author urges brands who are using celebs to rethink their advertising strategy during the IPL
A huge opportunity to create a vibrant Bollywood Theme Park in the heart of Mumbai, laced with nostalgia and powered by evergreen music, has probably been lost with the sunset of RK Studios.
The author urges Swiggy and Zomato to look at privileges for delivery boys given the dangers they face on the road
The author suggests innovative ways to handle the overflowing gutters of the country
Pothole deaths in India increased by 50 per cent in 2017 to reach 3,597. The author has a few marketing tips that can help get rid of them
The Swiggy commercial sends out a lot of subtle cues. The author explores if it could have done any better.
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