The author explains how brands can revoke nostalgia to revive brands
The author dwells into learnings worth adapting from megabrands like TripAdvisor and Changi Airport
The author urges brands who are using celebs to rethink their advertising strategy during the IPL
A huge opportunity to create a vibrant Bollywood Theme Park in the heart of Mumbai, laced with nostalgia and powered by evergreen music, has probably been lost with the sunset of RK Studios.
The author urges Swiggy and Zomato to look at privileges for delivery boys given the dangers they face on the road
The author suggests innovative ways to handle the overflowing gutters of the country
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