Premium
Opinion: Gutter - needs more mutter
Premium
Oct 05, 2018

Opinion: Gutter - needs more mutter

The author suggests innovative ways to handle the overflowing gutters of the country

Premium
Opinion: The pothole proposition
Premium
Aug 15, 2018

Opinion: The pothole proposition

Pothole deaths in India increased by 50 per cent in 2017 to reach 3,597. The author has a few marketing tips that can help get rid of them

Premium
Opinion: The social swag factor in the Swiggy campaign
Premium
Jun 14, 2018

Opinion: The social swag factor in the Swiggy campaign

The Swiggy commercial sends out a lot of subtle cues. The author explores if it could have done any better.

Premium
Opinion: This IPL needs more pace!
Premium
May 17, 2018

Opinion: This IPL needs more pace!

This summer there is no dearth of ceiling fan brands that are sweating it out during the commercial breaks of the IPL telecast and elsewhere. The author comes up with his own wish list on what fans could do in the future.

Premium
Opinion: A loud shout for
Premium
Mar 29, 2018

Opinion: A loud shout for "Khamosh"

As a culture, we pump up the volume in everything we do. Is it time we started looking at noise reduction as a marketing opportunity?

Premium
Opinion: The never-go aspect of the Indigo incident
Premium
Dec 08, 2017

Opinion: The never-go aspect of the Indigo incident

Customer interaction model lessons for Indigo and other erring brands from Shirdi Sai Baba

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins