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Marketing chronicles: 'Gabbar ki asli pasand'
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Nov 07, 2019

Marketing chronicles: 'Gabbar ki asli pasand'

The author explains how brands can revoke nostalgia to revive brands

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Opinion: MELECTION - A marketing lens on the process of the recently concluded election
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Jun 27, 2019

Opinion: MELECTION - A marketing lens on the ...

The author dwells into learnings worth adapting from megabrands like TripAdvisor and Changi Airport

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Opinion: IPL 2019 - Indian Premier League or Integrated Programming Lethargy?
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May 06, 2019

Opinion: IPL 2019 - Indian Premier League or ...

The author urges brands who are using celebs to rethink their advertising strategy during the IPL

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Opinion: A Bollywood theme park in Mumbai
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Apr 10, 2019

Opinion: A Bollywood theme park in Mumbai

A huge opportunity to create a vibrant Bollywood Theme Park in the heart of Mumbai, laced with nostalgia and powered by evergreen music, has probably been lost with the sunset of RK Studios.

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Opinion: D-Boys - inka time kab aayega?
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Feb 25, 2019

Opinion: D-Boys - inka time kab aayega?

The author urges Swiggy and Zomato to look at privileges for delivery boys given the dangers they face on the road

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Opinion: Gutter - needs more mutter
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Oct 05, 2018

Opinion: Gutter - needs more mutter

The author suggests innovative ways to handle the overflowing gutters of the country