Publicis Groupe was best partner from strategy point of view, despite not being the most compelling on price, chairman and CEO says.
FMCG giant is looking to work across holding companies and develop content partnerships with the entertainment world as it moves away from interruption-based advertising.
Revenue at Ascential's marketing division fell 8% in 2018, while Ebitda dropped by almost a fifth.
Similar to crowdsourcing specialists like eYeka, Flare Studio is the first such platform to be launched by a creative ad network.
By the time the final gold Lion was handed out on Saturday night, there were many things for people in the ad industry to be proud of
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins