Laura Quigley

The way you make me feel: Striking the right sentiment with consumers and context this Valentine's Day
Advertising
Feb 12, 2021
Laura Quigley

The way you make me feel: Striking the right ...

Evidence shows that when customers feel connected to brands, they increase their spending. For Valentine’s Day, Integral Ad Science's Laura Quigley reviews how technology can help brands keep sentiment and emotion at the core of ad placements

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