Jagadeesh Krishnamurthy

Sep 06, 2013

Video: ‘Making Facebook a part of every media ...

Facebook India's Kirthiga Reddy talks about growing traction for the social media platform among advertisers, the contentious 'Likes debate, and more.

Sep 06, 2013

‘Ad guidelines could have helped avoid cases of ...

ASCI’s pilots to guide online ads kick off; industry moots considering best practices from other markets

Aug 29, 2013

‘Indians engage more with sponsored content than ...

Q&A with Kirthiga Reddy, head of Facebook India, on plans for the social networking site’s second largest market, with 82 million active users at last count.

Aug 21, 2013

Twitter's ‘Related headlines’: 'Surround impact for ...

News articles in which a tweet has been embedded, will be displayed on the permalink page of the tweet

Aug 19, 2013

‘Even the best content needs a push to get through’

Q&A with Edelman Digital’s Gavin Coombes and Max Hegerman on the rebranded Edelman Digital, and importance of identifying relevant brand platforms

Aug 13, 2013

Twitter and TV: Can they feed on and fuel each other?

While broadcasters can benefit from Twitter buzz, content will be king. And the Twitter-influenced audience may not watch it on ‘the tube’.