Hugo Saavedra

Brand-building series: What separates a good brief from 'good grief !'
Marketing
Jul 24, 2013
Hugo Saavedra

Brand-building series: What separates a good brief ...

he consultant at EffectiveBrands offers some tips on developing a brief, delivering a briefing, and evaluating creative work

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Leo Burnett Mumbai shakes up leadership to drive new growth initiatives

1 Leo Burnett Mumbai shakes up leadership to drive new growth initiatives

Venke Sharma joins Sprinklr after departing from Disney

2 Venke Sharma joins Sprinklr after departing from Disney

Weekend Fun: The Blue Film Festival

3 Weekend Fun: The Blue Film Festival

24 hours with...Karthik Nagarajan

4 24 hours with...Karthik Nagarajan

Ranveer Singh reunites with Johnny Sins to further men’s sexual health conversations

5 Ranveer Singh reunites with Johnny Sins to further men’s sexual health conversations

Jindal Steel celebrates the grit of India in new campaign

6 Jindal Steel celebrates the grit of India in new campaign

FCB India appoints Ashima Mehra as CEO

7 FCB India appoints Ashima Mehra as CEO

IndiGo Airlines opts for online creative pitch

8 IndiGo Airlines opts for online creative pitch

Is KFC set to part with Ogilvy India?

9 Is KFC set to part with Ogilvy India?

Reckitt Benckiser puts Durex creative duties up for pitch

10 Reckitt Benckiser puts Durex creative duties up for pitch