Hari Shankar

Digital measurement in Asia Pacific: A reality check
Advertising
Jan 07, 2014
Hari Shankar

Digital measurement in Asia Pacific: A reality check

Everyone talks about measurement, but the true state of the art in many organisations may disturb you.

Opinion: The value of media attribution
Digital
Oct 23, 2012
Hari Shankar

Opinion: The value of media attribution

Hari Shankar, director of client services and director of Perfomics APAC, discusses the importance of understanding the impact of usage of multiple channels on the consumer.

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