Hari Shankar

Jan 07, 2014

Digital measurement in Asia Pacific: A reality check

Everyone talks about measurement, but the true state of the art in many organisations may disturb you.

Oct 23, 2012

Opinion: The value of media attribution

Hari Shankar, director of client services and director of Perfomics APAC, discusses the importance of understanding the impact of usage of multiple channels on the consumer.