The advertising giant is optimistic about major upcoming events in Japan and sees a planned new holding company improving alignment between domestic and international operations.
China and Australia weighed down APAC performance in the last quarter, Dentsu says.
Company denies deliberate action, and vows to be more attuned to diversity issues.
The move reflects diminished need for Asia-Pacific regional leadership.
Part One of a series on work reforms in Japanese advertising looks at Dentsu’s efforts to eliminate overwork, create a healthier environment for staff and ultimately produce better work.
Watch the ad film conceptualised by Dentsu here
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