Danny Rogers

Edelman barometer sees trust in all media fall, except corporate channels
Media
Jan 19, 2022
Danny Rogers

Edelman barometer sees trust in all media fall, ...

Trust in all news sources has fallen over the past decade, apart from media owned by businesses themselves, according to the latest global Trust Barometer from PR agency Edelman

David Henderson is WPP's first global corporate affairs chief
Advertising
Sep 23, 2020
Danny Rogers

David Henderson is WPP's first global corporate ...

Former partner with Finsbury Glover Hering tasked with establishing a new global unit for this function.

Sorrell: Spending through a recession is 'nonsense'
Advertising
Apr 03, 2020
Danny Rogers

Sorrell: Spending through a recession is 'nonsense'

The S4 Capital chief remains bullish about a Q4 recovery.

Cannes Lions 2014: Edelman’s PR Lions Grand Prix
Advertising
Jun 17, 2014
Danny Rogers

Cannes Lions 2014: Edelman’s PR Lions Grand Prix

Chipotle Mexican Grill’s The Scarecrow campaign, created along with Creative Artists Agency LA, bagged the top honour

Client pressure is putting independent spirit at stake
Advertising
Dec 06, 2013
Danny Rogers

Client pressure is putting independent spirit at stake

GSK’s demand for pitching agencies to state a percentage ‘rebate’ and sign-on ‘bonus’ is just the latest in a raft of requests in 2013 from clients, says the author.

TV is booming again, but everything has changed
Advertising
Oct 07, 2013
Danny Rogers

TV is booming again, but everything has changed

When ‘obituaries to TV advertising are oft-written’, the author reflects on a vote of confidence from an unlikely source

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