Zlade Ballistic has announced the appointment of actor Milind Soman as brand ambassador.
With this association, the brand aims to strengthen its presence in the men’s intimate grooming and hygiene segment.
It has rolled out digital ad films featuring Soman to create awareness around the importance of manscaping amongst its target audience.
Suraj Chaudhari, co-CEO and co-founder, Zlade, said, “There is a tendency in our society to avoid conversations about intimate grooming and hygiene. It is important to us as a brand to normalise the notions people have about manscaping (and create awareness around the subject and the problems or infections the lack thereof can lead to). Milind Soman has always been the epitome of health and fitness and he has never been shy to call a spade a spade. These aspects of his personality, along with his undying popularity across age groups and genders, make him the ideal fit for Zlade Ballistic. Zlade's association with him will make Indian men more aware of their intimate grooming and hygiene habits. As a company, we aim to introduce manscaping to India and revolutionise the men's intimate grooming landscape.”
Mihir Vaidya, co-CEO and co-founder, said, “With the new Zlade Ballistic range of hi-tech trimmers, we are constantly innovating and making below-the-belt grooming safe, hassle-free, and convenient. Our collaboration with Milind Soman will help us amplify awareness around this category as well as our products across markets. We are thrilled to have him on board.”