Zepto helps deliver Coca-Cola India’s effort towards plastic waste management

The initiative will leverage Zepto’s two-wheeler distribution network, to collect empty bottles of any brand from consumers

Nov 07, 2022 02:00:00 PM | Article | Campaign India Team

Coca-Cola India has announced a partnership with grocery delivery service Zepto, to establish an organised process for plastic waste management.
 
This ‘return and recycle’ initiative will leverage Zepto’s two-wheeler distribution network, to collect back empty PET bottles of any brand from consumers.
 
Consumers can access the feature on the Zepto app and opt to return up to four empty PET bottles across any brand. The bottles will then be collected by Zepto riders during delivery. 
 
The initiative is an extension of The Coca-Cola Company’s global goal of creating a world without waste. 
 
Greishma Singh, vice president, customer and commercial leadership, India and South West Asia operating unit, The Coca-Cola Company, said, “At Coca-Cola, we are continually leveraging our scale and reach across markets to reduce waste pollution and achieve our sustainability goals. This innovative partnership with Zepto provides a great platform to generate awareness, influence behaviour, and encourage consumers to recycle PET bottles in a super convenient way from the comfort of their homes.  We hope this partnership will enhance consumers’ inclusion in the path towards a more sustainable, better, shared future.”
 
Vinay Dhanani, chief operating officer, Zepto, said, “Zepto users have an eco-conscious mindset where they have consistently expressed their interest and passion towards sustainability. Being a future-first brand and firm believer in protecting the health of the environment, we see an opportunity in leveraging our expertise to contribute to environment-friendly initiatives. On the back of our last-mile delivery network in Mumbai, we have been able to seamlessly integrate with this initiative that ensures effective plastic waste management. As one of India's youngest and fastest growing startups, Zepto is excited to be a part of a collective change with Coca-Cola India that enables and inspires customers to make an impact. As we grow, our focus will be on creating an impact to build a better future for the generations to come.”