Campaign India Team
Mar 02, 2012

Yahoo! offers Malayalam content to Internet users in India

Yahoo! is partnering Malayala Manorama for the offering

Yahoo! offers Malayalam content to Internet users in India

Yahoo! India and Malayala Manorama have announced a partnership to deliver premium digital content in Malayalam. The co-branded property malayalam.yahoo.com offers the combined editorial strengths of Yahoo! and Malayala Manorama and provides a digital content experience for the Malayalam speaking audience across the globe.

Commenting on this launch, Arun Tadanki, managing director, Yahoo! India and South-East Asia said, “Launch of Malayalam content on Yahoo! India is yet another milestone in the execution of our language strategy, aimed at growing the overall Internet user base in India. Our choice of partner has always been driven by our commitment to bring in premium content from a trusted brand, in this case Malayala Manorama. Together, we bring the latest from the world of news, entertainment and other local interests to a discerning audience.”
 
Malayalam on Yahoo! India, offers local, national and global news across genres of politics, sports, business, governance, utility, and entertainment. Lifestyle and utility information is available as education, motoring, health, religion and spirituality, and astrology. Select content such as movie, music, and weekend features from Manorama Online will also feature on this destination.
 
This latest launch the fifth in a series of language offerings from Yahoo! India – that started with Hindi followed by Tamil, Marathi and Bengali. 
Source:
Campaign India