You had many options in front of you. Why did you choose BBH?
Even as a junior copywriter, when we started our careers, BBH was a much admired agency. I have been a fan of BBH for a long time because it is an agency that is different in the way that it builds brands and genuinely stands for clutte- breaking advertising each time. It’s not conventional at all. They have always stood for building large brands, backed only by their work, which was the biggest point for considering BBH.
When can we expect the India operations to be operational?
We are looking at becoming operational by the end of this year. November, December is when we think the agency will be operational.
What do you hope to gain from BBH creatively?
The whole partnership structure excites me. The three-way partnership model is an ideal way of building brands and getting strong solid partners on our side, to push the communication through. The three of us hope to build an office that will have the same BBH spirit going, with the same commitment to the brands that we are working with.