Gatorade kicks off ‘Sweat It To Get It’
Gatorade, a sports drink brand from PepsiCo, has rolled out a vending machine that dispenses the drink only if one has worked for it. The vending machine was set up at a gym in New Delhi, and it sensed body heat before dispensing a Gatorade. Dentsu Webchutney conceptualised this campaign.
Enormous announces appointments in Mumbai, Delhi
Enormous Brands has announced the appointment of three senior creative directors and a creative director across its Delhi and Mumbai offices.
Shubhojit Sengupta has joined its Mumbai office as senior creative director. He joins from Ogilvy where he was associate creative director. In a career spanning 13 years he has also worked with Leo Burnett, FCB and Lowe Lintas. Also joining the Mumbai office as senior creative director is George Sebastian. He joins the agency from Grey Group, Mumbai. Shailesh Khandeparkar is the third joinee in Mumbai. Prior to this he was consuting with design agencies. He has also worked with Ogilvy, Leo Burnett and DDB Mudra.
Umesh Grover joins the agency's Delhi office as creative director from Wieden+Kennedy. In a career spanning 11 years he has worked with TBWA, JWT, Ogilvy, Contract, DDB Mudra and McCann.
Aaiba bags Minus 301
Minus 301°Fahrenheit, a brand that prepares live ice cream using nitrogen and cold plate techniques, has appointed Aaiba Brand Strategy and Design to handle its creative duties. The mandate for the agency is to augment the brand’s presence pan India. Minus 301°F has 19 outlets across India of which 16 are in Mumbai, two in Pune and one in Surat.
Gozoop wins Regal Shoes
Gozoop has bagged the digital creative and media duties for Regal Shoes. The agency has been mandated to handle the re-branding efforts of Regal Shoes across all digital and new media platforms. Regal Shoes has a network of over 35 stores across 14 cities in India.
Utopian Media nets Cadini
Cadini, a fabric brand that has forayed into India as part of Siyaram's Global Ventures, has has appointed Utopian Media to manage its digital and social media mandate. The agency won the account post a multi-agency pitch.
Punjab Grill appoints Chimp&z Inc
Punjab Grill, an Indian fine dining restaurant chain, has appointed Chimp&z Inc. as its integrated marketing service partner. The agency will also handle the mandate for Punjab Grill’s new venture, Tappa restaurant. The account will be handled by the agency's Gurgaon office.