Scarecrow Communications has roped in rock band Agnee to create a music video for a brand it represents. ‘Reveal Yourself’, a ‘teaser’ music video with the voice muted, is currently playing on the rock band’s Facebook page thanks to a special app created by Anveshan Technologies.
Guessing the lyrics right by reading the lips of band members - and from clue videos featuring them - gets the video playing with the words guessed right alone being ‘unmuted’.
The video with the lyrics and the identity of the brand are to be unveiled on Monday, 30 July 2012.
In the spirit of the weekend, Campaign India’s guess is that this is for Scarecrow’s newly acquired client brand B’lue. Your guess could be as good as ours.
Mohan and Koco
Agency: Scarecrow Communications
Founder directors: Manish Bhatt, Arunava (Joy) Sengupta, Raghu Bhat
Creative director: Sarvesh Raikar
Associate vice-president: Amitabh Sreedharan
Executive creative director: Kapil Tammal
Creative supervisor: Ankit Dembla
Copy supervisor: Diana D’souza, Sushant Dharwadkar
Senior art director: Lalit Sakurkar
Account executive: Amrita Sarkar
Developers: Anveshan Technologies
Co-founder: Onkar Bhosle
Technical director: Nimit Shah
Production house: Dreamcatchers
Producer: Kirk Jacob
Director: Manoj Mane