Raahil Chopra
Jul 27, 2012

Weekend Fun 2: Scarecrow ‘teases’ with Agnee’s muted ‘Reveal Yourself’ video

An FB app developed by Anveshan Technologies ‘unmutes’ words from the video that are guessed correctly

Weekend Fun 2: Scarecrow ‘teases’ with Agnee’s muted ‘Reveal Yourself’ video

Link to video

Scarecrow Communications has roped in rock band Agnee to create a music video for a brand it represents. ‘Reveal Yourself’, a ‘teaser’ music video with the voice muted, is currently playing on the rock band’s Facebook page thanks to a special app created by Anveshan Technologies.

Guessing the lyrics right by reading the lips of band members - and from clue videos featuring them - gets the video playing with the words guessed right alone being ‘unmuted’.

The video with the lyrics and the identity of the brand are to be unveiled on Monday, 30 July 2012.

In the spirit of the weekend, Campaign India’s guess is that this is for Scarecrow’s newly acquired client brand B’lue. Your guess could be as good as ours.

Band: Agnee

Mohan and Koco

Agency: Scarecrow Communications

Founder directors: Manish Bhatt, Arunava (Joy) Sengupta, Raghu Bhat

Creative director: Sarvesh Raikar

Associate vice-president: Amitabh Sreedharan

Executive creative director: Kapil Tammal

Creative supervisor: Ankit Dembla

Copy supervisor: Diana D’souza, Sushant Dharwadkar

Senior art director: Lalit Sakurkar

Account executive: Amrita Sarkar

Developers: Anveshan Technologies

Co-founder: Onkar Bhosle

Technical director: Nimit Shah

Production house: Dreamcatchers

Producer: Kirk Jacob

Director: Manoj Mane

DOP: Ram

Source:
Campaign India

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