Campaign India Team
Aug 03, 2013

Weekend Fun (2): 'Bye Bye Red Eye'

Watch how Douwe Egberts, a Dutch coffee company, rewarded yawns with coffee at the O.R. Tambo International Airport in South Africa

Weekend Fun (2): 'Bye Bye Red Eye'

Ahead of what promises to be a relaxed weekend for most, here’s a promotion that rewarded yawns.

Douwe Egberts, a Dutch coffee manufacturer, decided to reward yawns with coffee at the O.R. Tambo International Airport in Kempton Park, South Africa.



The campaign is based on the insight that a coffee is needed most when a person yawns. And there’s no dearth of yawns at airports. The company dispensed a coffee free each time it detected a yawn through a facial recognition system on its vending machines at the terminal.

The campaign titled 'Bye Bye Red Eye' served more than 210 airport passengers for free.

Source:
Campaign India

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