Campaign India Team
Sep 30, 2014

Warc Asian Strategy Prize 2014: 19 of 40 shortlisted papers from India

BBDO, BBH, DDB Mudra, Geometry Global, JWT, Lowe, Maxus, McCann, O&M, Publicis and W+K in the fray

Warc Asian Strategy Prize 2014: 19 of 40 shortlisted papers from India
Of the 40 entries shortlisted for the 2014 Warc Prize for Asian Strategy, a cash prize for the most insightful marketing strategy in the region, 19 are for cases executed in India.
 
The region’s best strategy case will win US $ 5,000 and the Grand Prix title, while five special award winners will earn US $ 1,000 each.
 
Shortlisted entries from India are (Agency / Client / Market of Origin):
 
Bournvita: Race
 
(Ogilvy & Mather / Cadbury India / India)
 
Cadbury Silk: How we got people to pay 10 times the price of CDM for CDM
 
(Ogilvy & Mather / Mondelez / India)
 
Clean & Clear: Morning energy face wash - an alarm clock for your skin
 
(DDB Mudra Mumbai / Johnson & Johnson / India)
 
Coca-Cola: Adding fizz to the Indian family meal time
 
(McCann Worldgroup / Coca-Cola / India)
 
Gillette: Soldier for women
 
(BBDO India / Procter & Gamble / India)
 
Google: How Google Search brought hope to 1.4 billion people
 
(Ogilvy & Mather Mumbai / Google / India)
 
!dea: Honey Bunny
 
(Lowe Lintas & Partners / Idea Cellular / India)
 
Ink Advantage: Help your child shine
 
(BBDO Singapore and PHD / Hewlett-Packard / India)
 
Johnnie Walker The Journey: Restaging an icon
 
(BBH Communications India / Diageo / India)
 
Kan Khajura Tesan: Unilever's mobile media channel
 
(Lowe & Partners and PHD India / Hindustan Unilever Limited / India)
 
Kissan: Little farmers of Kissanpur
 
(Lowe Lintas & Partners / Hindustan Unilever Limited / India)
 
Lifebuoy Soap: Roti - The unlikely reminder
 
(Geometry Global / Hindustan Unilever Limited / India)
 
Maruti Suzuki: Kitna deti hain? (How much does it give?)
 
(Publicis / Maruti Suzuki / India)
 
Old Spice Smell Mantastic: Local relevance on a limited budget
 
(Wieden + Kennedy / Procter & Gamble / India)
 
Park Avenue Beer Shampoo: Stealing a lead from the giants in men's hair care
 
(Publicis / JK Helene Curtis / India)
 
Tata Sky +HD: Turning on a customer who has switched off
 
(Ogilvy & Mather Mumbai / Tata Sky / India)
 
 
Tata Tea: Power of 49 - empowering 100 million women to cast an informed vote in the Indian General
 
Elections
 
(Maxus (GroupM) / Tata Global Beverages / India)
 
The Akanksha Foundation: How a brand got celebrities to work for it for free
 
(Ogilvy & Mather Mumbai / The Akanksha Foundation / India)
 
Windows from Microsoft: Turning middle class homemakers into PC evangelists
 
(JWT / Microsoft / India)
 
Winners will be announced at an event in Singapore on 6 November. The ‘prize chairman’ for the award’s fourth year is Freddy Bharucha, CMO, Procter & Gamble Asia.
 
Bharucha said, “The ideas and execution must be brilliant in driving the brand’s strategy, equity and benefits (emotional and functional), and give the brand a competitive advantage in the marketplace.”
 
The full shortlist can be found below, and viewed on the Prize website, www.warc.com/asiaprize.
Source:
Campaign India

Related Articles

Just Published

11 hours ago

Former BARC CEO Partho Dasgupta admitted to ICU ...

Dasgupta was admitted to JJ Hospital in Mumbai on Friday (15 Jan)

11 hours ago

Kia removes ‘Motors’ suffix in new brand strategy

The strategy will see the company go beyond vehicle manufacturing to create sustainable mobility solutions for customers

1 day ago

IAA Retrospect and Prospects: On ground event on 21 ...

MG Motor's Rajeev Chaba to make the presentation

1 day ago

Tata Motors bring backs the Safari to 'reclaim your ...

Watch the film conceptualised by Ogilvy here