Campaign India Team
Sep 30, 2014

Warc Asian Strategy Prize 2014: 19 of 40 shortlisted papers from India

BBDO, BBH, DDB Mudra, Geometry Global, JWT, Lowe, Maxus, McCann, O&M, Publicis and W+K in the fray

Warc Asian Strategy Prize 2014: 19 of 40 shortlisted papers from India
Of the 40 entries shortlisted for the 2014 Warc Prize for Asian Strategy, a cash prize for the most insightful marketing strategy in the region, 19 are for cases executed in India.
 
The region’s best strategy case will win US $ 5,000 and the Grand Prix title, while five special award winners will earn US $ 1,000 each.
 
Shortlisted entries from India are (Agency / Client / Market of Origin):
 
Bournvita: Race
 
(Ogilvy & Mather / Cadbury India / India)
 
Cadbury Silk: How we got people to pay 10 times the price of CDM for CDM
 
(Ogilvy & Mather / Mondelez / India)
 
Clean & Clear: Morning energy face wash - an alarm clock for your skin
 
(DDB Mudra Mumbai / Johnson & Johnson / India)
 
Coca-Cola: Adding fizz to the Indian family meal time
 
(McCann Worldgroup / Coca-Cola / India)
 
Gillette: Soldier for women
 
(BBDO India / Procter & Gamble / India)
 
Google: How Google Search brought hope to 1.4 billion people
 
(Ogilvy & Mather Mumbai / Google / India)
 
!dea: Honey Bunny
 
(Lowe Lintas & Partners / Idea Cellular / India)
 
Ink Advantage: Help your child shine
 
(BBDO Singapore and PHD / Hewlett-Packard / India)
 
Johnnie Walker The Journey: Restaging an icon
 
(BBH Communications India / Diageo / India)
 
Kan Khajura Tesan: Unilever's mobile media channel
 
(Lowe & Partners and PHD India / Hindustan Unilever Limited / India)
 
Kissan: Little farmers of Kissanpur
 
(Lowe Lintas & Partners / Hindustan Unilever Limited / India)
 
Lifebuoy Soap: Roti - The unlikely reminder
 
(Geometry Global / Hindustan Unilever Limited / India)
 
Maruti Suzuki: Kitna deti hain? (How much does it give?)
 
(Publicis / Maruti Suzuki / India)
 
Old Spice Smell Mantastic: Local relevance on a limited budget
 
(Wieden + Kennedy / Procter & Gamble / India)
 
Park Avenue Beer Shampoo: Stealing a lead from the giants in men's hair care
 
(Publicis / JK Helene Curtis / India)
 
Tata Sky +HD: Turning on a customer who has switched off
 
(Ogilvy & Mather Mumbai / Tata Sky / India)
 
 
Tata Tea: Power of 49 - empowering 100 million women to cast an informed vote in the Indian General
 
Elections
 
(Maxus (GroupM) / Tata Global Beverages / India)
 
The Akanksha Foundation: How a brand got celebrities to work for it for free
 
(Ogilvy & Mather Mumbai / The Akanksha Foundation / India)
 
Windows from Microsoft: Turning middle class homemakers into PC evangelists
 
(JWT / Microsoft / India)
 
Winners will be announced at an event in Singapore on 6 November. The ‘prize chairman’ for the award’s fourth year is Freddy Bharucha, CMO, Procter & Gamble Asia.
 
Bharucha said, “The ideas and execution must be brilliant in driving the brand’s strategy, equity and benefits (emotional and functional), and give the brand a competitive advantage in the marketplace.”
 
The full shortlist can be found below, and viewed on the Prize website, www.warc.com/asiaprize.
Source:
Campaign India

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