W+K co-founder Dan Wieden dies at 77

The advertising giant was the brain behind Nike's infamous 'Just Do It' tagline

Oct 03, 2022 09:21:00 AM | Article | Staff

Dan Wieden, the co-founder of Wieden+Kennedy (W+K), died peacefully on September 30 in his hometown of Portland at age 77. He took on the role of chairman at W+K in 2005. Wieden and partner David Kennedy, founded the agency in 1982 which went on to coin one of the world's most popular brand taglines: Nike’s ‘Just Do It’. Kennedy died in October last year.

The agency released a statement upon Wieden’s passing:

We are heartbroken. But even more so, we are overcome with gratitude and love. Thank you Dan, for throwing the doors wide open for people to live up to their full potential. Thank you for your steadfastness, courage, faith and abiding love. Thank you for making this beautiful creative life possible. We will miss you so much.