Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.
The company's 'Engagement Score' rates each piece of content from 0 to 1000 depending on the amount of user interactions. The methodology measures engagement with respect to follower base.
For Campaign India's 'Engagement Meter' feature, we bring you the top 20 pieces of content on Facebook basis the Unmetric Engagement Score.
These are the ones at the top on the basis of shares, from among over a thousand with an engagement score of 1000, from 21 to 31 January 2017.
Kingfisher Beer
Shares: 17,774
Likes: 1,36,241
Hero MotoCorp
Shares: 15,167
Likes: 2,63,853
Hero MotoCorp
Shares: 9,240
Likes: 6,24,469
UltraTech Cement Ltd
Shares: 7,661
Likes: 43,126
Olacabs
Shares: 6,481
Likes: 49,767
LG India
Shares: 5,793
Likes: 46,896
Parle G
Shares: 5,157
Likes: 1,96,214
AEGON Religare Life Insurance
Shares: 4,888
Likes: 26,767
Reliance Trends
Shares: 3,345
Likes: 47,925
Dish TV
Shares: 3,268
Likes: 44,707
Yamaha India
Shares: 3,253
Likes: 74,609
Thrillophilia
Shares: 2,45
Likes: 240
Cadbury Dairy Milk Silk
Shares: 2,453
Likes: 3,82,706
OPPO India
Shares: 2,410
Likes: 2,39,763
KFC
Shares: 2,364
Likes: 7,71,282
Caratlane.com
Shares: 1,996
Likes: 77,585
Air Asia India
Shares: 1,679
Likes: 93,339
Amway India
Shares: 1,656
Likes: 3,444
Parle G
Shares: 1,582
Likes: 20,109
Cadbury Bournvita
Shares: 1,419
Likes: 9,424
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