Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.
The company's 'Engagement Score' rates each piece of content from 0 to 1000 depending on the amount of user interactions. The methodology measures engagement with respect to follower base.
For Campaign India's 'Engagement Meter' feature, we bring you the top 20 pieces of content on Facebook basis the Unmetric Engagement Score.
These are the ones at the top on the basis of shares, from among over a thousand with an engagement score of 1000, from 1-10 April 2017.
OPPO India
Shares: 23,874
Likes: 1,33,684
Tripoto
Shares: 4,197
Likes: 18,811
Jeep India
Shares: 2,918
Likes: 10,301
Lufthansa India
Shares: 2,429
Likes: 27,197
State Bank of India
Shares: 2,344
Likes: 5,64,900
Practo
Shares: 1,363
Likes: 13,902
Global Hospitals India
Shares: 1,091
Likes: 2,567
VLCC India
Shares: 857
Likes: 10,412
SPYKAR
Shares: 771
Likes: 27,656
Mentos India
Shares: 756
Likes: 84,213
Caratlane.com
Shares: 597
Likes: 62,818
SUNDIRECTIndia
Shares: 519
Likes: 325
Hitachi Home & Life Solutions
Shares: 509
Likes: 46,734
House of Hiranandani
Shares: 490
Likes: 352
SUNDIRECTIndia
Shares: 418
Likes: 452
Hitachi Home & Life Solutions
Shares: 391
Likes: 41,154
Hitachi Home & Life Solutions
Shares: 382
Likes: 39,241
SPYKAR
Shares: 340
Likes: 36,884
IndiGo
Shares: 304
Likes: 37,601
Ericsson
Shares: 296
Likes: 13,142
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