Unilever will receive the Advertiser of the Year award at the 57th Cannes Lions advertising festival this year.
This accolade is presented to advertisers who have distinguished themselves for inspiring innovative marketing of their products and who embrace and encourage the creative work produced by their agencies. Unilever won its first Cannes Lion for OMO washing powder back in 1961. Since then, Unilever brands have gone on to win close to 200 Lions over the years, including the Media Grand Prix in 2002 for 'Magnum 7 Deadly Sins – Give In To It', and both the Cyber and Film Grand Prix in 2007 for its ground-breaking Dove 'Evolution' ad.
Commenting on the award, Terry Savage, festival chairman, said, " As one of the world’s top consumer goods companies, millions of people around the globe are touched daily by the advertising of Unilever’s brands. Over the years, its marketing has been renowned for embracing the creativity and innovation that has driven the powerful work that its agencies have produced. Cannes Lions are delighted to bestow the honour of Advertiser of the Year to Unilever.”
Keith Weed (pictured), Unilever’s chief marketing officer, and member of the Unilever executive, said, “It’s a great honour to accept this award on behalf of Unilever. The long-standing relationships we have built with our agency partners over many years have enabled us to develop many striking – and more importantly – effective advertising campaigns. More than this, the depth of our relationships has engendered the trust required to foster the genuine strategic thinking, creativity and innovativeness that delivers both long-term brand equity and outstanding work.”
The Advertiser of the Year trophy will be presented to Keith Weed in Cannes during the Film, Film Craft and Titanium & Integrated Lions Awards Ceremony on Saturday 26 June 2010.