Triton wins AB Jewels

Triton Communications, Ahmedabad, has won the creative duties of AB Jewels. The size of the business is estimated to be Rs 5 crores. The incumbent agency was Ochre Revival.

On giving the communications mandate to Triton, Manoj Soni, co-owner of AB Jewels, said, “The width of the perspective and the length of the creativity showcased by the agency are incredible. We wish to convert our vision into a reality and succeed not just in terms of business, but in making AB Jewels a national reputed brand.”

Mahesh Manjawala, executive director, Triton Ahmedabad said, “AB Jewels has given us the complete responsibility and freedom to work on the brand. The brand ‘AB Jewels’ has created a strong mind space in the target group and the challenge is now to enhance it further.”