TBWA India has announced the launch of its specialist consulting, ‘Disruption Consulting’ in India. Disruption Consulting looks to 'solve significant business problems and unlock growth strategies for brands in 21st century'.
A statement from TBWA\ revealed that the primary agenda of this unit is to craft the ‘2.0’ for businesses.
The disruption practice is driven by ‘Backlash’ (@tbwabackslash) – a 365-day editorial practice of tracking emergent culture conversations.
The practice is powered by ‘Bench’ – a proprietary in-source talent model, made up of a wide range of specialists that exist in and outside of the TBWA collective. The pool of talent is 'an agile and flexible set of experts' that can be brought on board in no time if the project requires it.
Govind Pandey, CEO, TBWA\ India, said, “Today’s marketing feels like being on a treadmill. One keeps running, but does not go anywhere. That is why Disruption is a powerful tool for today’s times. This unique worldview allows us to unlock the growth narrative for any business agnostic of their life-stage."
The Disruption Consulting practice is working on projects for VIP Industries, Open Magazine and Fractal Analytics among others.
Krishnan Subramanian, CSO, TBWA\ India, said, “We have put together a diverse bunch of story designers(strategists, visual and verbal designers) who are already dirtying their hands on a wide variety of issues for our client partners. Our solutions aren’t just fresh, they energize clients to imagine new possibilities while our thoroughness in bringing these solutions to life doubles their confidence in them.”