Campaign India Team
Apr 08, 2009

TBWA Chennai lands creative duties of Style Spa Furniture

TBWA \ India has won the creative business for Style Spa Furniture, a ready-to-use furniture arm of the K K Birla Group.The win follows a multi-agency pitch which included O&M, McCann Erickson and Lowe. The business will be handled by TBWA Chennai.With the Indian consumer more open towards ready-to-use furniture, Style Spa Furniture has brought in TBWA to help take the brand to the next phase of its journey. Style Spa already has more than 90 outlets across the country.

TBWA Chennai lands creative duties of Style Spa Furniture

TBWA \ India has won the creative business for Style Spa Furniture, a ready-to-use furniture arm of the K K Birla Group.

The win follows a multi-agency pitch which included O&M, McCann Erickson and Lowe. The business will be handled by TBWA Chennai.

With the Indian consumer more open towards ready-to-use furniture, Style Spa Furniture has brought in TBWA to help take the brand to the next phase of its journey. Style Spa already has more than 90 outlets across the country.

Said Arun Mahajan, managing director, Style Spa Furniture, “TBWA's disruptive thinking and their creative approach will give our brand the necessary thrust to not only consolidate our leadership position but also exponentially grow our market share.”

Source:
Campaign India