TBWA \ India has won the creative business for Style Spa Furniture, a ready-to-use furniture arm of the K K Birla Group.
The win follows a multi-agency pitch which included O&M, McCann Erickson and Lowe. The business will be handled by TBWA Chennai.
With the Indian consumer more open towards ready-to-use furniture, Style Spa Furniture has brought in TBWA to help take the brand to the next phase of its journey. Style Spa already has more than 90 outlets across the country.
Said Arun Mahajan, managing director, Style Spa Furniture, “TBWA's disruptive thinking and their creative approach will give our brand the necessary thrust to not only consolidate our leadership position but also exponentially grow our market share.”
TBWA Chennai lands creative duties of Style Spa Furniture
TBWA \ India has won the creative business for Style Spa Furniture, a ready-to-use furniture arm of the K K Birla Group.The win follows a multi-agency pitch which included O&M, McCann Erickson and Lowe. The business will be handled by TBWA Chennai.With the Indian consumer more open towards ready-to-use furniture, Style Spa Furniture has brought in TBWA to help take the brand to the next phase of its journey. Style Spa already has more than 90 outlets across the country.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Spikes Asia unveils its 2024 Creativity Report
This year's top agencies include VML in Melbourne, Ogilvy in Mumbai, Dentsu in Tokyo, and more.
Campaign Asia-Pacific Agency Report Cards 2023: We ...
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
TRA Brand Trust Report 2024: Dell tops brand trust ...
Honda two-wheelers soared to second place from last year’s 30th, with Amazon, Titan and Sony making up the rest of the top five, as highlighted by the report on India’s 'Most Trusted Brands'.
Punjab & Sind Bank goes to pitch
The mandate includes print media, electronic media, outdoor media, and social media communications as well as advertising requirements for the bank.