Tata Sky consolidates entire biz with O&M

Tata Sky has consolidated the creative duties for all its brands including Tata Sky and Tata Sky+ with O&M.

The incumbent agency for Tata Sky is Rediffusion Y&R which has handled the account since 2006. O&M recently created the launch campaign for Tata Sky+. Vikram Mehra, chief marketing officer, Tata Sky said, "Since our launch in 2006, our incumbent agency Rediffusion Y&R has partnered us in building the Tata Sky brand and creating awareness about the DTH category in India. Today, Tata Sky has made a mark for itself in the industry and is the fastest growing DTH company in the world."

He added, "It has been an eventful and mutually satisfying journey with Rediffusion Y&R. We now look forward at O&M to build on the great work done by Rediffusion and provide a fresh perspective to Tata Sky communication in an increasingly competitive category."

In a statement issued by the incumbent agency, Nisha Singhania, EVP, Rediffusion Y&R Mumbai said, "We've had a very rewarding journey launching and building the Tata Sky brand in the Indian market. However, every relationship runs its course and so has ours, hence we have mutually agreed to part ways. We wish the Tata Sky team all the best in their future endeavours."