Campaign India Team
Apr 27, 2011

STAR rules, Colors steady

No changes in GEC stakes

STAR rules, Colors steady

The IPL 4 continued to drag down overall GEC GRPs, as STAR Plus  held sway, delivering 300 GRPs (down from 319) in Week 17 (TAM, HSM, CS4+).

Colors improved to 227 GRPs (218).

Zee was at 193, Sony was at 145 and SAB TV closed the gap by delivering 139.

Imagine continued to be in the doldrums with 61 GRPs.

Campaign India