Campaign India Team
Apr 27, 2011

STAR rules, Colors steady

No changes in GEC stakes

STAR rules, Colors steady

The IPL 4 continued to drag down overall GEC GRPs, as STAR Plus  held sway, delivering 300 GRPs (down from 319) in Week 17 (TAM, HSM, CS4+).

Colors improved to 227 GRPs (218).

Zee was at 193, Sony was at 145 and SAB TV closed the gap by delivering 139.

Imagine continued to be in the doldrums with 61 GRPs.

Source:
Campaign India

Related Articles

Just Published

12 hours ago

Women Leading Change 2024 shortlist revealed

See the women and companies shortlisted for the eighth annual awards. The winners will be announced at a live presentation on May14th at Marina Bay Sands.

12 hours ago

Amazon CEO Andy Jassy on using AI to win over ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

12 hours ago

Hideous Luxury unpacks the weight of "emotional ...

The film is equal parts visually-striking and bizarre, as it tackles the idea of carrying burdens both literally and metaphorically.

14 hours ago

Goafest 2024 and ABBY Awards to be held in Mumbai ...

The much-anticipated Goafest will now take place at the Westin Powai in Mumbai from May 29 to 31.