No changes in pecking order
STAR Plus began 2011 on a superb note, clocking up 396 GRPs (Week 1, 2011, TAM, HSM, CS4+), up from 368 GRPs in Week 52, 2010.
Colors was steady at 283 GRPs.
Zee slipped marginally to 224 GRPs, while Sony (179) and SAB (146) repeated their previous week's performances.
Imagine went up 3 GRPs to deliver 86.
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From beauty to banking, smaller-town creators are proving cost-efficient and culturally fluent, forcing agencies to rethink strategy and scale.
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INSIDE THE AD: The ThinkPad Aura campaign swapped conventional ads for live demos and OOH spectacles, testing whether hands-on exposure can sway decision-makers.
Research reveals that many marketers are struggling to strike a productive work-life balance, with some failing to detach themselves from their job while on holiday.
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With actor Suniel Shetty’s investment and recent rebrand, the functional nutritional startup juggles storytelling, retail expansion, and the discipline of CAC and ROAS, while eying INR 50 crore revenue.
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