No changes in pecking order
STAR Plus began 2011 on a superb note, clocking up 396 GRPs (Week 1, 2011, TAM, HSM, CS4+), up from 368 GRPs in Week 52, 2010.
Colors was steady at 283 GRPs.
Zee slipped marginally to 224 GRPs, while Sony (179) and SAB (146) repeated their previous week's performances.
Imagine went up 3 GRPs to deliver 86.
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Effective December 1, Rajamannar will step down after serving in the role for 12 years.
Morris joined the holding company in January 2024.
Accenture Song, Omnicom, Publicis and WPP have been battling for the account.
European Union is the last remaining jurisdiction where Omnicom is poised to win approval.
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