Campaign India Team
Jun 12, 2009

Samsonite India calls for a pitch

Samsonite India has called for a pitch. The incumbent agency on the account is TBWA India.Commenting on the reasons for the review, Sudip Ghose, director-marketing, Samsonite South Asia told Campaign India, “The main reason for this pitch is that our global arrangement with TBWA has now ceased to exist. Moreover, we want a new and fresh perspective on the brand. We have few thoughts in mind which we would like to evaluate with the new agency that comes on board. Then we would take a call on our further plans.”

Samsonite India calls for a pitch

Samsonite India has called for a pitch. The incumbent agency on the account is TBWA India.

Commenting on the reasons for the review, Sudip Ghose, director-marketing, Samsonite South Asia told Campaign India, “The main reason for this pitch is that our global arrangement with TBWA has now ceased to exist. Moreover, we want a new and fresh perspective on the brand. We have few thoughts in mind which we would like to evaluate with the new agency that comes on board. Then we would take a call on our further plans.”

Ghose refused to divulge the names of the agencies participating in the pitch process.

Source:
Campaign India

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