Saksoft appoints Hanmer MS&L as PR agency

Global IT services and consultancy company Saksoft has appointed Hanmer MS&L as its PR agency. As part of the agreement, Hanmer MS&L will create a PR campaign for Saksoft to build salience for the corporate imagery and improve awareness of its product offerings.

Speaking about the win, Sunil Gautam, managing director, Hanmer MS&L said, "We are confident of being able to sustain and nurture this relationship into a strategic nature for years to come. Hanmer has worked with some of the niche players in the IT segment and this experience will help us relate with Saksoft to understand their requirements better and deliver to their expectations."

Commented Aditya Krishna, founder and managing director, Saksoft, "For over eight years we have partnered with some leading banks across Asia, US and Europe nations, and have been successfully associated with them as their preferred IT partner. In an evolved and competitive scenario today, we believe it’s important for a company like ours to constantly communicate with the stakeholders and update them about the latest developments in the company and the industry. We found the right partner in Hanmer MS&L with their customers vouching for their commitment and capability in delivering quality PR campaigns."