Reliance Health Insurance has appointed Enormous Brands to handle its creative mandate post a multi-agency pitch.
The agency's Mumbai office will handle the account.
Ravi Vishwanath, CEO, Reliance Health Insurance, said, “We are working towards a better way to do health insurance and we needed a partner who shared our values. Enormous do share our values and we look forward to an exciting partnership.”
Ashish Khazanchi, managing partner, Enormous Brands, said “Reliance is changing the basic framework of the health insurance business with their genuinely innovative products. It is very important to capture this disruption in the ensuing brand communication and strategic framework. I believe that we understand the business and the emotion behind it well, and I look forward to beginning this journey of innovative work for Reliance Health Insurance.”
The launch campaign has already been released.