Campaign India Team
Oct 31, 2017

Raj Kamble rolls out Garage Worldwide

The new outfit is positioned as a design, digital and content agency

Raj Kamble rolls out Garage Worldwide
Raj Kamble, founder and CCO, Famous Innovations, has rolled out a new venture. Called Garage Worldwide, the agency has three verticals - design, digital and content. 
 
The Mumbai-based agency has been in the works for the last few months. It has 18 people on board and has worked on projects for brands like Baggit, Cipla, Communiti Brewery and Taneira. 
 
Along with Kamble, the leadership team also consists of R. Subramaniam (business head) and Monish Ganesan (design head).
 
Subramaniam joins the agency from ThinkWalnut while Ganesan makes the switch from Famous Innovations where he was design head.
 
Kamble said, "Over the last five years, we realised that many of our clients were struggling when it came to digital and design. Most digital agencies today are good with the media side, but in a rush to keep churning content everyday, creative ideas appear to be taking a back seat. On the other side in design houses, aesthetic sensibilities and design innovations are thriving but an understanding of brands and consumers seems to be dwindling. Garage is where design, digital and content will meet their long-lost cousins - the big ideas." 
 
Subramaniam and Ganesan added, "When we first met Raj, he introduced us to both Garage and Famous. Famous itself has innovation at its core and with a large roster of clients, it was a tempting way to go. But, with Garage, we see the opportunity to be bolder and crazier. We are a group of people who speak the language of today's youth and know where the youth are accessing their content. We are eager to work with agile, experimentative brands that are willing to err a little on the dangerous side, if that's what it takes to connect with a 20-something year old." 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Bombay Dyeing and TOI urge you to #TakeBackSleep
Premium
12 hours ago

Bombay Dyeing and TOI urge you to #TakeBackSleep

Watch the campaign conceptualised by Bombay Dyeing and TOI here

Premium
Byju's awakens the inner student in Virat Kohli and Rohit Sharma
Premium
13 hours ago

Byju's awakens the inner student in Virat Kohli and ...

Watch the film conceptualised by Spring Marketing Capital here

Premium
How adspend varies by medium across APAC markets: Warc
Premium
17 hours ago

How adspend varies by medium across APAC markets: Warc

Japan spends well above global averages on TV and OOH, while China overindexes by 14% on internet spending and India outspends the global average on print by 21%, according to new data from Warc.

Premium
Blog: Ogilvy versus Vivo - whose idea was it anyway
Premium
1 day ago

Blog: Ogilvy versus Vivo - whose idea was it anyway

The author lists suggestions to avoid such a scenario in the future