Campaign India Team
Oct 03, 2008

Publicis creates print campaign for Teacher's awards

Beam Global Spirits & Wine, a global premium spirits company in the world, has rolled out a print campaign titled Aspire, to promote the 8th edition of the Teacher's Achievement Awards. The campaign aims to reinforce the positioning of Teacher's Achievement Awards built around the creative concept of 'Achievement'.

Publicis creates print campaign for Teacher's awards

Beam Global Spirits & Wine, a global premium spirits company in the world, has rolled out a print campaign titled Aspire, to promote the 8th edition of the Teacher's Achievement Awards. The campaign aims to reinforce the positioning of Teacher's Achievement Awards built around the creative concept of 'Achievement'. Harish Moolchandani, CEO and managing director, India and Indian Sub Continent, Beam Global Spirits & Wine Ltd said, "The advertising campaign rekindles the dormant desire of an individual towards making his mark from amongst a billion."  The campaign has been conceptualized by Publicis India.

Param Saikia, CEO, Publicis Modem / Dialog said, "The advertisements question readers on their intrinsic desire – which is to be seen as a winner. The campaign looks to engage readers from diverse backgrounds with each print advertisement focusing on a winner from a different walk of life." The awards are to be held in Delhi on November 8.

Teacher's is a key whisky brand in Beam Global's portfolio. Its other brands in the market include Jim Beam Bourbon, Sauza Tequila, Canadian Club Whisky, Courvoisier Cognac, Maker's Mark Bourbon, Laphroaig Scotch Whisky, Larios Gin, Whisky DYC, Teacher's Scotch Whisky, DeKuyper Cordials and Liqueurs, Knob Creek Bourbon and Starbucks Liqueurs.

Source:
Campaign India