Campaign India Team
Sep 22, 2008

Print drops, TV rises in H1 '08 mobile phone advertising

The mobile phone category has witnessed a dip of 45% in print advertising during H1'08 compared to H1'07, according to the latest AdEx India analysis of Mobile Phone advertising trends in print during H1 2008.During H1'08, the Top 10 advertisers share aggregates to 95% of overall mobile phones advertising in print.  'Nokia Corporation' leads with 35% share of Mobile Phone advertising in print during H1'08 followed by 'LG Electronics India Ltd' and 'Spice Telecom Ltd' with 20% and 13% share respectively.

Print drops, TV rises in H1 '08 mobile phone advertising

The mobile phone category has witnessed a dip of 45% in print advertising during H1'08 compared to H1'07, according to the latest AdEx India analysis of Mobile Phone advertising trends in print during H1 2008.
During H1'08, the Top 10 advertisers share aggregates to 95% of overall mobile phones advertising in print.  'Nokia Corporation' leads with 35% share of Mobile Phone advertising in print during H1'08 followed by 'LG Electronics India Ltd' and 'Spice Telecom Ltd' with 20% and 13% share respectively.
Among sales promotional ad campaigns used for advertising of mobile phones in print during H1 '08, 'Add on promotion' had the largest share of 43% followed by 'Discount Promotion' and 'Multiple Promotion' with 35% and 10% share respectively during H1 '08.
In comparison, TV ad volumes of Mobile Phone category saw a 27% rise compared to same period in 2007. Nokia, once again, leads with 52% share of overall Mobile Phone advertising on TV followed by 'LG Electronics India Ltd' and 'Samsung India Electronics Ltd' with 16% and 13% share respectively.
'Nokia N82', 'Samsung Guru 100' and 'Nokia Maps and Navigation' were the top 3 new brands of Mobile Phone advertised on TV during H1 '08.

Source:
Campaign India

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