Plum BodyLovin’ gets Ananya Panday as brand ambassador
To promote its fragrance category through campaigns across media platforms
Aug 03, 2022 05:09:00 PM | Article | Campaign India Team Share -
Plum BodyLovin’, the bath and body brand by Plum, has announced the appointment of Ananya Panday as its brand ambassador.
With this association, Panday will be seen as the face of the brand, promoting its fragrance category – body mists, perfumes and deodorants through campaigns across media platforms.
Shankar Prasad, CEO and founder, Plum, said, “We’re elated to be associated with one of the most promising actresses and youth icons in India today. Ananya’s cheerful persona and dynamism blend perfectly with Plum BodyLovin’s brand personality, and this alliance is a step forward towards becoming the preferred choice for India when it comes to delightful and premium fragrances. We are thrilled to have her on board and can’t wait for everyone to see the collaboration come to life, soon.”