Every Friday, starting 5 August Campaign India's editorial team will be picking its favourite campaigns from those published on the website during the week.
These are the pieces of work that stood out during last week:
Asian Paints (Ogilvy)
PV Sindhu and Ranbir Kapoor appear in their actual avatars in an advertisement for a waterproofing expert. Without watching this film, this seems like a recipe for disaster. But, the storyline made sure this one was memorable!
Britannia Good Day and Spotify (McCann Worldgroup India and Leo Burnett)
The multi-film campaigns for each brand follow the slice-of-life route and add humour to potentially tricky situations (Spotify) and celebrating the small joys of life (Britannia Good Day). Just the way we wanted to end the week!