Parachute Therapie’s new TVC takes a diagnostic approach

Marico has launched a campaign for Parachute Advanced Therapie Hair Vitaliser. BBH India has created the campaign which takes a diagnostic approach to hair fall, looking at the various causes that lead to hair fall.

The campaign consists of a series of television spots that take a page out of an average Indian woman’s diary. It goes on to chart out a particular day in that woman’s life, illustrating each of the stress factors in a typical working day like late nights, poor diet, hectic lifestyles etc which are the primary causes behind hair fall. The brand assurance is to get to the root of the problem and correct hair fall.

Watch TVCs here.

 

 

Priti Nair, managing partner, BBH India commented, “Marico was clear that they wanted the communication to stand for problem solving. So the voice of the brand had to be diagnostic, in an attempt to dig deeper into the larger causes behind hair fall. Therefore, the TVC takes a look at a typical day in the life of the young Indian woman, who has a hectic lifestyle and how that, in turn, leads to some of the primary causes behind hair fall.”

The film has been shot by Jeff Woods of The Sweet Shop.

Credit Details

Agency: BBH India
Creative Team: Nru Singh Choudhury, Darshan Choudhari, Manish Pandya
Planning Team: Asparsh, Partha Sinha
Servicing: Kanishk, Kavita Kailash,Subhash Kamath
Production House: The Sweet Shop
Director: Jeff Woods