Campaign India Team
Nov 17, 2008

OOH hires Debojyoti Datta as GM-east

Out-of-Home Media has appointed Debojyoti Datta as general manager-east. In his new role, Datta (pictured) will look after business development as well as sales in eastern India. Before this, Datta was regional manager sales (east) with Big FM. He has also worked for companies like ETV Bangla and Big FM.

OOH hires Debojyoti Datta as GM-east

Out-of-Home Media has appointed Debojyoti Datta as general manager-east. In his new role, Datta (pictured) will look after business development as well as sales in eastern India.

Before this, Datta was regional manager sales (east) with Big FM. He has also worked for companies like ETV Bangla and Big FM.

"I am very positive about the future of OOH and I'm sure that in next two years we will be a substantial part of the advertising pie. The only work that needs to be done is that we need to educate clients and agencies about the effectiveness of the medium which is growing everyday with more people spending more and more time out of home" said Datta.

Niloufer Dundh, chief sales officer, OOH Media said, "Kolkata is an important market for OOH Media. We've recently strengthened the number of screens in Kolkata and today we have 211 screens reaching out to 2,63,804 people weekly. I am looking forward to Deb taking Kolkata to the next level in terms of number of advertisers and growth in screens."

Source:
Campaign India

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