News18 launches in J&K, Ladakh and Himachal

Aims to become the voice of people in these North regions, covering their aspirations, issues and achievements

Aug 16, 2022 11:15:00 AM | Article | Campaign India Team

News18 Network has launched News18 in the regions of Jammu and Kashmir, Ladakh, and Himachal on 15 August 2022. 
 
With the launch of this channel, the network is now available in 18 languages.
 
With this launch, the News18 group has become the first national news network to have a dedicated news channel from the region.
 
The channel will emphasise the coverage of the local economy, sports and tourism ecosystem, and regional culture, along with the ever-evolving socio-economic and political landscape in the region.
 
On the digital front; Jammu, Kashmir, Ladakh and Himachal Pradesh will have separate destinations that will provide in-depth ground coverage of the specific area.
 
Avinash Kaul, CEO, Network18 (broadcast), said, "The channel with the help of the pan India resources of News18 Network aims to encapsulate positivity from the region while celebrating its essence. It also aims to become the voice of the people, bringing it to the mainstream. The programming of News18 Jammu, Kashmir, Ladakh and Himachal has been moulded in a way to showcase the diversity and cater to the entire region with dedicated bulletins in local languages. The state-of-the-art studio, engaging graphics and impactful show packaging will bring a world-class news viewing experience – heralding a new era in news television in the region."