Campaign India Team
Apr 13, 2020

New Business League: February 2020 update

DDB Mudra takes the lead among creative agencies while Havas Media retains pole position among media agencies

New Business League: February 2020 update

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.

Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 
 
CREATIVE AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 2 DDB Mudra Star / Novidigital Project, Bumble Project, Mylan 18.4   18.4 8
2 1 McCann Worldgroup Al-Tyer Group Dubai, Wildstone deodorant, Wacoal 17.7   17.7 6
3 3 Havas Worldwide SAS Project, VIVO Project, Skoda Project 15.4   15.4 18
4 19 VML Y&R Intel, Colgate, Jindal Steel Project 10.1   10.1 7
5 5 Wunderman Thompson Panasonic 7.6 Hershey 4.3 8
6 4 L&K Saatchi & Saatchi Reliance Digital, Hettich, Practo 3.5   3.5 3
7 6 MullenLowe Lintas Group Hershey 3.4   3.4 1
8 7 Isobar Max Bupa Digital, Diageo Brands 1.2   1.2 2
9 17 Leo Burnett Amazon- Prime Foods, The Rummy Federation Project 1   1 2
10 8 Grey Group RAS KIK 0.4   0.4 3
11 9 Publicis + Publicis Ambience Emami Navratna 0.3   0.3 1
12 10 Famous Innovations SuprDaily 0.3   0.3 1
13 11 Zero Gravity Communications Red Hunt Digital 0.3   0.3 1
14 12 Team Pumpkin Tata Steel Digital 0.3   0.3 1
15 13 Blink Digital Spartan Poker social 0.3   0.3 1
16   Autumn Grey Dabur Brands, Pepsi Co Brands 0.3   0.3 2
17 15 Digitas Infinix Project, Phone Pe, Cholayil 0.1   0.1 3
18 14 BBDO HP Project 0.1   0.1 1
            77.4 69
 
MEDIA AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 1 Havas Media Kia, ACC Cement, Smule, Vikram Solar 12.3 Emirates Airlines 11.3 4
2   PHD Media Diageo 3.7   3.7 2
3 2 Mindshare IT Client 3.1   3.1 1
4 3 Mediacom Citroën, Hasbro 2.5   2.5 2
5 4 Dentsu X Benetton digital 1.7   1.7 1
6 5 Lodestar UM Emirates Airlines 1.7   1.7 2
7 6 Madison Media Dr Fixit 0.3   0.3 1
8   iProspect         1
9   Wavemaker     Vikram Solar -2.6  
10   Carat     Diageo -3.4  
            18 14

 

Source:
Campaign India

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