The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY LEAGUE
| Rank This Month | Rank Last Month | Agency | Recent Wins | Estimated YTD Win Revenue (crore) | Recent Losses | Estimated Overall YTD Win Revenue (crore) | No. of wins |
| 1 | 2 | DDB Mudra | Union Bank of India Project, Shapoorji Paloonji Project, Mahindra Auto Expo Project | 54.6 | 54.6 | 23 | |
| 2 | 1 | McCann Worldgroup | Education USA, Life Insurance Corporation Project, TV9 Bharatvarsh Project, Bytedance | 20.8 | 20.8 | 10 | |
| 3 | 3 | Havas Worldwide | Suzuki Motorcycle, Lenovo, William Grants | 16 | 16 | 29 | |
| 4 | 4 | VML Y&R | DELL, Intel, Colgate, Jindal Steel Project | 12.8 | 12.8 | 8 | |
| 5 | 6 | Dentsu | Mobile Premier League | 14.8 | 12.6 | 6 | |
| 6 | 5 | Wunderman Thompson | Spark, Facebook Project, Nestle(Digital) | 10.6 | Hershey | 7.3 | 21 |
| 7 | IdeateLabs | TATA Tele Business Services, UTI Mutual Fund, TransUnion CIBIL | 6.7 | 6.7 | 5 | ||
| 8 | 8 | MullenLowe Lintas Group | Hershey, Uber, Zydus Wellness Partners | 6.3 | 6.3 | 4 | |
| 9 | 9 | Leo Burnett | Amazon- Prime Foods, The Rummy Federation Project, Vogo, Nerolac Paints | 5.6 | 5.5 | 7 | |
| 10 | 7 | L&K Saatchi & Saatchi | Reliance Digital, Hettich, Practo | 4.1 | 4.1 | 4 | |
| 11 | 36 | Mirum | WileyNXT (Social Media), Silver Arrows and Bimamitra | 3.4 | 3.4 | 2 | |
| 12 | Blue Vector | Volvo Social Media | 2 | 2 | 1 | ||
| 13 | 13 | Famous Innovations | Supr Daily, Columbia Pacific Communities | 1.7 | 1.7 | 2 | |
| 14 | 10 | BBDO | HP Project, Yes Bank, Idea Projects | 1.4 | 1.4 | 3 | |
| 15= | Scatter | Salesforce blog management | 1.3 | 1.3 | 1 | ||
| 15= | Liqvd Asia | Jiva Ayurveda | 1.3 | 1.3 | 1 | ||
| 15= | DigiDarts | DealShare Digital | 1.3 | 1.3 | 1 | ||
| 15= | Centrick | LifeLong Online Digital | 1.3 | 1.3 | 1 | ||
| 15= | Curry Nation | EVA Fragrances | 1.3 | 1.3 | 1 | ||
| 15= | TheSmallBigIdeas | ZEE Punjabi and ZEE Biskope Digital | 1.3 | 1.3 | 1 | ||
| 164.4 | 150 |
MEDIA AGENCY LEAGUE
| Rank This Month | Rank Last Month | Agency | Recent Wins | Estimated YTD Win Revenue (crore) | Recent Losses | Estimated Overall YTD Win Revenue (crore) | No. of wins |
| 1 | 1 | Havas Media | MyGate Offline, Seedworks, Kia, ACC Cement, Smule, Vikram Solar | 14.2 | Emirates Airlines | 13.2 | 6 |
| 2 | 5 | Mindshare | Kellogg, Wellman | 10 | 10 | 4 | |
| 3 | 2 | Dentsu X | Benetton Digital | 8.6 | 8.6 | 7 | |
| 4 | 3 | PHD | Diageo, Aasaan Job | 8.3 | 8.3 | 3 | |
| 5 | 6 | MediaCom | Citroën, Hasbro, Malabar Gold & Diamonds, Manappuram, Mawana Sugars | 5.5 | 5.5 | 5 | |
| 6 | 4 | Lodestar UM | Emirates Airlines | 3.4 | 3.4 | 3 | |
| 7 | 7 | Starcom | Cholayil | 1.7 | 1.7 | 1 | |
| 8 | Kinnect | Bausch + Lomb Digital | 1.7 | 1.7 | 1 | ||
| 9 | Performics | Mobile Premier League (MPL) Digital Media | 1.7 | 1.7 | 1 | ||
| 10 | Essence | FacesCanada | 0.7 | 0.7 | 1 | ||
| 11 | 8 | Madison Media | Dr. Fixit | 0.3 | 0.3 | 1 | |
| 12 | 9 | iProspect | VFS Global | 0.3 | 0.3 | 1 | |
| 13 | 10 | OMD MudraMax | 0 | Cholayil | -2.4 | ||
| 14 | 11 | Wavemaker | 0 | Vikram Solar | -2.6 | ||
| 15 | 12 | Carat | FMCG Client | 0.3 | Diageo | -7.2 | 1 |
| 43.3 | 35 |
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