Campaign India Team
Jun 07, 2020

New Business League: April 2020 update

DDB Mudra is back on top to lead the creative agency list while Havas continues to lead the media agency list

Here are the charts for April 2020
Here are the charts for April 2020

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.

Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 
 
CREATIVE AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 2 DDB Mudra Union Bank of India Project, Shapoorji Paloonji Project, Mahindra Auto Expo Project 54.6   54.6 23
2 1 McCann Worldgroup Education USA, Life Insurance Corporation Project, TV9 Bharatvarsh Project, Bytedance 20.8   20.8 10
3 3 Havas Worldwide Suzuki Motorcycle, Lenovo, William Grants 16   16 29
4 4 VML Y&R DELL, Intel, Colgate, Jindal Steel Project 12.8   12.8 8
5 6 Dentsu Mobile Premier League 14.8   12.6 6
6 5 Wunderman Thompson Spark, Facebook Project, Nestle(Digital) 10.6 Hershey 7.3 21
7   IdeateLabs TATA Tele Business Services, UTI Mutual Fund, TransUnion CIBIL 6.7   6.7 5
8 8 MullenLowe Lintas Group Hershey, Uber, Zydus Wellness Partners 6.3   6.3 4
9 9 Leo Burnett Amazon- Prime Foods, The Rummy Federation Project, Vogo, Nerolac Paints 5.6   5.5 7
10 7 L&K Saatchi & Saatchi Reliance Digital, Hettich, Practo 4.1   4.1 4
11 36 Mirum WileyNXT (Social Media), Silver Arrows and Bimamitra 3.4   3.4 2
12   Blue Vector Volvo Social Media 2   2 1
13 13 Famous Innovations Supr Daily, Columbia Pacific Communities 1.7   1.7 2
14 10 BBDO HP Project, Yes Bank, Idea Projects 1.4   1.4 3
15=   Scatter Salesforce blog management 1.3   1.3 1
15=   Liqvd Asia Jiva Ayurveda 1.3   1.3 1
15=   DigiDarts DealShare Digital 1.3   1.3 1
15=   Centrick LifeLong Online Digital 1.3   1.3 1
15=   Curry Nation EVA Fragrances 1.3   1.3 1
15=   TheSmallBigIdeas ZEE Punjabi and ZEE Biskope Digital 1.3   1.3 1
        164.4   150  
 
MEDIA AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 1 Havas Media MyGate Offline, Seedworks, Kia, ACC Cement, Smule, Vikram Solar 14.2 Emirates Airlines 13.2 6
2 5 Mindshare Kellogg, Wellman 10   10 4
3 2 Dentsu X Benetton Digital 8.6   8.6 7
4 3 PHD Diageo, Aasaan Job 8.3   8.3 3
5 6 MediaCom Citroën, Hasbro, Malabar Gold & Diamonds, Manappuram, Mawana Sugars 5.5   5.5 5
6 4 Lodestar UM Emirates Airlines 3.4   3.4 3
7 7 Starcom Cholayil 1.7   1.7 1
8   Kinnect Bausch + Lomb Digital 1.7   1.7 1
9   Performics Mobile Premier League (MPL) Digital Media 1.7   1.7 1
10   Essence FacesCanada 0.7   0.7 1
11 8 Madison Media Dr. Fixit 0.3   0.3 1
12 9 iProspect VFS Global 0.3   0.3 1
13 10 OMD MudraMax   0 Cholayil -2.4  
14 11 Wavemaker   0 Vikram Solar -2.6  
15 12 Carat FMCG Client 0.3 Diageo -7.2 1
            43.3 35

 

Source:
Campaign India

Related Articles

Just Published

26 minutes ago

Spikes Asia brings awards forward to February 2021

Inaugural Spikes Asia Creativity Report will also be released as the awards move to become an early regional benchmark in the leadup to Cannes Lions.

41 minutes ago

Drawing conclusions with Aditi Jain

Weekly commentary, observational humour and satire on contemporary events by Aditi Jain, director - brand strategy, Ogilvy

19 hours ago

Amazon shows ease of selling on platform

Watch the films conceptualised by Ogilvy here