The Power of Ideas is a program where The Economic Times calls on individuals to present their business ideas.
Commenting on the new campaign, Bobby Pawar, chief creative officer, Mudra Group, said, “This is not just a campaign; it is a rallying cry to entrepreneurs everywhere. It speaks to their restless spirit. It recognizes and celebrates their angst, audacity and bullheadedness. The idea manifests itself seamlessly across various platforms from print, TV, outdoor, guerilla, web banners, micro-site, social media, virals etc.”
Neeti Chopra, brand director, The Economic Times & ET Now, added, “The Economic Times Power of Ideas Program is an initiative that provides a platform for anyone and everyone with a business idea to realize their entrepreneurial dream. The communication aims to inspire people to not just sit with a potential business idea, but to do something about it! Focussing on the mental traits of an entrepreneur, the communication is hard hitting, gritty and developed to evoke the ‘fire in the belly’ and reach out to the entrepreneur in each of us. Mudra has played an active role in developing the communication and their understanding and insights have not only made the program more effective but have led to inspiring advertising.”
The campaign will be spread across different media that includes, television, print, outdoor and digital.
Last year, ETPI got 11,000 entries for the program.
WATCH TVC here
See the print ads here
Agency: Mudra West
Office Head: Arijit Ray
CCO: Bobby Pawar
Creative Head :KB Vinod
Copy:Venkatagiri Rao, Vinod Sudheer and Prashant Kalipurayath
Art: Vinayak Gaikwad, Geo George, Dhanashri Ubhayakar andVijayanand Kanakuntla
Account Planning: Mehak Jaini
Account Management: Sonali Shetty, Shreya Jha, Kashmira Talati and Navjot Kaur
Image Mastering :Mangesh Kadam
Films: Tapan Sharma and Vishal Sane
Production House: Via Us Productions