Raahil Chopra
Jul 15, 2010

Mudra West creates new campaign for ETPI

Mudra West has created a new campaign for The Power of Ideas, an entrepreneurial initiative by The Economic Times. The Power of Ideas is now into its second year after it was launched in 2009. The campaign is targetted towards "every individual who has an entrepreneur side to him". The Power of Ideas is a program where The Economic Times calls on individuals to present their business ideas.

Mudra West creates new campaign for ETPI
Mudra West has created a new campaign for The Power of Ideas, an entrepreneurial initiative by The Economic Times. The Power of Ideas is now into its second year after it was launched in 2009. The campaign is targetted towards "every individual who has an entrepreneur side to him".

The Power of Ideas is a program where The Economic Times calls on individuals to present their business ideas.

Commenting on the new campaign, Bobby Pawar, chief creative officer, Mudra Group, said, “This is not just a campaign; it is a rallying cry to entrepreneurs everywhere. It speaks to their restless spirit. It recognizes and celebrates their angst, audacity and bullheadedness. The idea manifests itself seamlessly across various platforms from print, TV, outdoor, guerilla, web banners, micro-site, social media, virals etc.”

Neeti Chopra, brand director, The Economic Times & ET Now, added, “The Economic Times Power of Ideas Program is an initiative that provides a platform for anyone and everyone with a business idea to realize their entrepreneurial dream. The communication aims to inspire people to not just sit with a potential business idea, but to do something about it! Focussing on the mental traits of an entrepreneur, the communication is hard hitting, gritty and developed to evoke the ‘fire in the belly’ and reach out to the entrepreneur in each of us. Mudra has played an active role in developing the communication and their understanding and insights have not only made the program more effective but have led to inspiring advertising.”

The campaign will be spread across different media that includes, television, print, outdoor and digital.

Last year, ETPI got 11,000 entries for the program.

WATCH TVC here

See the print ads here
 

Credits

Agency: Mudra West

Office Head: Arijit Ray

CCO: Bobby Pawar

Creative Head :KB Vinod

Copy:Venkatagiri Rao, Vinod Sudheer and Prashant Kalipurayath

Art: Vinayak Gaikwad, Geo George, Dhanashri Ubhayakar andVijayanand Kanakuntla

Account Planning: Mehak Jaini

Account Management: Sonali Shetty, Shreya Jha, Kashmira Talati and Navjot Kaur

Image Mastering :Mangesh Kadam

Films: Tapan Sharma and Vishal Sane

Director: Razy

Production House: Via Us Productions

 

 

 

Source:
Campaign India