Mudra, O&M top Creative Abby's shortlist

Please note: While doing the initial tally for the Mudra Group, we did not include Tribal DDB (six shortlists). However, Mudra called to say that the agency had entered everything under the Mudra Group and for the Digital category, Ad Club has put Tribal DDB's name instead of Mudra Group. That makes the number of shortlisted entries from the Mudra Group, 95.  

The shortlist for the Creative Abbys for Goafest 2010 has been announced. 571 entries have been shortlisted. Mudra Group has the highest number of shortlisted entries, 95. O&M is next with 80 entries in the shortlist.

Publicis Communications comes third in the shortlist round with 72 entries across categories. Bates 141 and JWT India have 27 shortlisted entries each. Leo Burnett has 26 shortlisted entries. Rediffusion Y&R and Taproot India have 23 entries each in the shortlist. Creativeland Asia has 21 shortlisted entries, while OgilvyOne has 10 shortlists. The Creative Abby’s ceremony will take place on 10 April at Cavelossim beach, while the Media Abbys will take place on April 9.

View the Creative Abbys shortlist tally below.