MTV has partnered with Facebook to launch an application to promote their new game show - MTV Connected called ‘Celebrity Connect’. ‘Celebrity Connect’ is an online application where users will be able to choose their celebrity look-alike from a range of sportsmen, politicians and Bollywood celebrities and this will be published on their Facebook profile.
The celebrity with the maximum claims on look-alikes and the closest match of a consumer with a celebrity will be featured on MTV.
Anuj Poddar, Senior Vice President - Digital Media, Viacom18 Media said, “Celebrity Connect gives MTV and Facebook users a chance to combine the best of both worlds. Technology plays a huge role in the lives of our target audience and what better way to engage them than connect them to their favourite celebrities!”
Added Meenal Balar, International Marketing Manager, Facebook, “Using Facebook Connect, users can now register to connect with their top celebrities in 2-clicks, and easily share and discover celebrity choices with their Facebook friends. This is a great way for MTV India to create deeper social engagement on their site through Facebook technology.”