Campaign India Team
Mar 25, 2009

MSM finally retains IPL

Close on the heels of the announcement that Indian Premier League (IPL) will be held in South Africa this year, another issue has been taken care of. Multi Screen Media retains the telecast rights of IPL. It may be recalled BCCI had planned to cancel the telecast rights deal with MSM citing breach of contract as a reason. MSM had then appealed in the High Court asking for an injunction. There were various reports in media speculating on the new telecast partner. But now the issue seems to have resolved as MSM retains the right.

MSM finally retains IPL

Close on the heels of the announcement that Indian Premier League (IPL) will be held in South Africa this year, another issue has been taken care of. Multi Screen Media retains the telecast rights of IPL.
It may be recalled BCCI had planned to cancel the telecast rights deal with MSM citing breach of contract as a reason. MSM had then appealed in the High Court asking for an injunction. There were various reports in media speculating on the new telecast partner. But now the issue seems to have resolved as MSM retains the right.
When contacted by Campaign India, Rohit Gupta of MSM refused to give any comments.
Said R Gowthaman of Mindshare, “Considering all the uncertainties around IPL, the last thing one would have wanted to see is the change in broadcaster. It is definitely a welcome step to have the current broadcaster retain the telecast rights.”
 

Source:
Campaign India

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