Close on the heels of the announcement that Indian Premier League (IPL) will be held in South Africa this year, another issue has been taken care of. Multi Screen Media retains the telecast rights of IPL.
It may be recalled BCCI had planned to cancel the telecast rights deal with MSM citing breach of contract as a reason. MSM had then appealed in the High Court asking for an injunction. There were various reports in media speculating on the new telecast partner. But now the issue seems to have resolved as MSM retains the right.
When contacted by Campaign India, Rohit Gupta of MSM refused to give any comments.
Said R Gowthaman of Mindshare, “Considering all the uncertainties around IPL, the last thing one would have wanted to see is the change in broadcaster. It is definitely a welcome step to have the current broadcaster retain the telecast rights.”
MSM finally retains IPL
Close on the heels of the announcement that Indian Premier League (IPL) will be held in South Africa this year, another issue has been taken care of. Multi Screen Media retains the telecast rights of IPL. It may be recalled BCCI had planned to cancel the telecast rights deal with MSM citing breach of contract as a reason. MSM had then appealed in the High Court asking for an injunction. There were various reports in media speculating on the new telecast partner. But now the issue seems to have resolved as MSM retains the right.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
JioCinema Brand Spotlight elevates IPL advertising ...
Brand Spotlight represents JioCinema's newest advertiser innovation, tailored to amplify select IPL campaigns
Spikes Asia unveils its 2024 Creativity Report
This year's top agencies include VML in Melbourne, Ogilvy in Mumbai, Dentsu in Tokyo, and more.
Campaign Asia-Pacific Agency Report Cards 2023: We ...
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
TRA Brand Trust Report 2024: Dell tops brand trust ...
Honda two-wheelers soared to second place from last year’s 30th, with Amazon, Titan and Sony making up the rest of the top five, as highlighted by the report on India’s 'Most Trusted Brands'.