MSL India announces business wins in 2013

MSL India has announced that it has won six new businesses between Janurary and March 2013.

Business wins include Singapore Tourism Board (STB), Lenovo Smart Phones, Sheth Developers & Realtors, Usha International, V-Guard Industries and PC Chandra Jewellers.

Jaideep Shergill, chief executive officer, MSL, Group India, said: “We are honoured to be selected as trusted advisors to these prestigious brands. We are committed to helping our new partners achieve their business goals through insights-driven communications. Today, it’s not enough to offer capabilities within one channel. MSLGroup India is perfectly positioned to partner with our clients for integrated communications offerings, where our strategy and creative are communicated through traditional public relations, social media, digital solutions, creative, content, marketing and experiential.”

MSL India fought a multi-agency pitch to win an integrated communications brief for Singapore Tourism Board (STB). The mandate involves traditional PR and social media. The agency will provide strategic counsel for digital campaigns and manage social assets to drive perception of Singapore as an international tourist destination. The agency already works with STB in China.

For Lenovo, MSL India will develop an integrated strategy to communicate the brand’s commitment to technology and innovation. As for V-Guard, the agency is mandated to strengthen the brand's presence and thought leadership in key markets, actively using its reach services to extend the brand’s visibility into tiers 2 and 3 cities.