Arati Rao
Apr 14, 2011

MPG India appointed Clarks Future Footwear media AOR

MPG handles Clarks in a number of markets globally including United Kingdom

MPG India appointed Clarks Future Footwear media AOR

MPG India has been awarded the media planning and buying business of Clarks Future Footwear Ltd. The agency handles Clarks in a number of markets globally including United Kingdom.

Gautam Raheja, marketing head of Clarks Future Footwear, said, “We found the MPG approach thorough and insightful. Their strategic thinking, driven by MPG proprietary tools, with an overall marketing perspective and an extremely passionate and enthusiastic team, made us choose them as our media partners. Moreover Havas Media and MPG are our global partners and association in India will help us get the global learnings and best practices.”

Commenting on the win, Anita Nayyar, chief executive officer of MPG and Havas Media South Asia, said, “We are delighted to start a new relationship with Clarks Future Footwear in India. Clarks is an iconic brand with a huge fan following in many parts of the world and we are looking to partner the brand in its growth trajectory in India. The clients were impressed with the team’s strategic recommendations and competitive pricing. MPG team showed a readiness to deliver from day one.”

Source:
Campaign India

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