MPG assigned media duties for M3M India

M3M India Ltd, a boutique realty developer, has awarded its media duties to MPG. The size of the business is estimated to be Rs 20 crores.

Kunal Banerji, president of M3M India Ltd, said, “We found the MPG approach very thorough and insightful. Their strategic thinking, driven by MPG proprietary tools, was in sync with our marketing objectives and requirements. Moreover, they have an extremely passionate and enthusiastic team which further made us choose them as our media partners.”

For Anita Nayyar, chief executive officer of Havas Media, India and South Asia, the most exciting thing about the win is the kind of elite audience the company targets. “They would be looking at a lot of NRI investment, and hence, that gives us an opportunity to work with new media and focussed media instead of the clichéd ones,” she said.

Work on the account has already started with the release of information about M3M India’s Golf Estate project being adjudged the “Best Upcoming Project of India” at the NRI Summit 2010 held in Dubai two weeks ago. The corporate and project-specific campaign will follow.