What we are shown on security cameras is only one side of the story, says Coca Cola Latin America in a film doing the rounds on YouTube. The commercial, which has received over 4.8 million hits on a YouTube channel, has gone viral in just over a week. It shows the brighter, funnier side of the what is caught on security cameras, a device people usually associate only with crimes. The video fits in with Coca Cola's 'Open Happiness' platform, and brand's association with the film is revealed right at the very end.
The song featured in the film is a live recording of Supertramp’s 1977 hit ‘Give a Little Bit’ performed by the song’s co-writer Roger Hodgson.
The Cannes Fest may be over, but great work continues to get created. So go ahead. Watch the video and begin your week knowing that the world still has many good Samaritans left!
Client: Coca Cola Latin America
Creative agency: Young & Rubicam, Argentina
Creative managing director: Martin Mercado
Production company: Landia