Campaign India Team
Jun 25, 2012

MMGB: Coca-Cola Security Cams

WATCH the video here

MMGB: Coca-Cola Security Cams

 

What we are shown on security cameras is only one side of the story, says Coca Cola Latin America in a film doing the rounds on YouTube. The commercial, which has received over 4.8 million hits on a YouTube channel, has gone viral in just over a week. It shows the brighter, funnier side of the what is caught on security cameras, a device people usually associate only with crimes. The video fits in with Coca Cola's 'Open Happiness' platform, and brand's association with the film is revealed right at the very end.

The song featured in the film is a live recording of Supertramp’s 1977 hit ‘Give a Little Bit’ performed by the song’s co-writer Roger Hodgson.

The Cannes Fest may be over, but great work continues to get created. So go ahead. Watch the video and begin your week knowing that the world still has many good Samaritans left!

Client: Coca Cola Latin America
Creative agency: Young & Rubicam, Argentina
Creative managing director: Martin Mercado
Production company: Landia

Source:
Campaign India

Related Articles

Just Published

1 hour ago

Subrata Dass wins third edition of #WednesdayQuizdom

Jayakanthan R finishes second while Venkatesh Srinivasan was third

6 hours ago

The Epica Awards 2020: Entries open

Early bird deadline is 31 August

8 hours ago

Reliance Industries' next steps for a 'digital ...

Jio TV+ to offer content from 12 OTT players on one sign on, smartphone to come at a fraction of the price of current players

9 hours ago

Official: Google to invest Rs 33,737 crore in ...

Mukesh Ambani made the announcement during Reliance Industries' AGM