Campaign India Team
Mar 03, 2009

Mindshare-CelebZ: Removing emotion from the decision

Celebrities now promote and endorse brands in virtually every category. How many of the endorsements are good value to the brands? How did brands benefit from the association? Who will be the next big celebrity? Which celebrity is on the wane, which one on the ascendant?Answers to all these and more will be available on Monday, 9 March at the Taj Lands End, Mumbai, at the Mindshare CelebZ panel discussion, in association with Campaign India and NDTV Media.

Mindshare-CelebZ: Removing emotion from the decision

Celebrities now promote and endorse brands in virtually every category. How many of the endorsements are good value to the brands? How did brands benefit from the association? Who will be the next big celebrity? Which celebrity is on the wane, which one on the ascendant?

Answers to all these and more will be available on Monday, 9 March at the Taj Lands End, Mumbai, at the Mindshare CelebZ panel discussion, in association with Campaign India and NDTV Media.

Mindshare will first share the topline from their study, a presentation that will be an eye-opener. Who is bigger? AB or SRK? Dhoni or Sachin? Has Dravid’s form affected his popularity? What about the south? How does Vijay perform? Does Kamal Haasan still deliver?

There’s more. Learn through brand pyramids to identify the strength of a celebrity. Learn about the profiles of the fans of a particular celebrity.

The panel to follow comprises professionals who live and breathe celebrities: McCann’s Prasoon Joshi, WSG’s Harish Krisnamachar, ABG Financial Services’ Ajay Kakar, Ford India’s Sanjeev Shukla and GroupM’s Hiren Pandit will discuss and debate on the motion 'Instinct rules celebrity choice'. The panel will be moderated by Campaign India editor Anant Rangaswami.

For more details, keep checking campaignindia.in. Entry strictly by invitation only.

Source:
Campaign India

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