MediaCom has won the media duties of KDD (India) following a multi-agency pitch.The business will be managed out of MediaCom’s Bangalore office. KDD India is a part of KDD Kuwait, which is a manufacturer and distributor of food and beverage products in the Arabian Gulf.
Commenting on the account win, Anita Devraj Mookerjee, general manager, MediaCom Bangalore said, “It was a very competitive playing field and our innovative and differentiated thinking set us apart. We believe our product offering will add value to KDD (India) Private Limited’s business and our knowledge in the category will be further enriched by working with KDD India."
Based in Kuwait, KDD is a closed shareholding company. The company's products are famous for their quality and have about 160 unique products falling into the dairy, juice, ice cream, and culinary categories. They are sold across the Gulf and the Levant.