MEC wins media mandate for Butterfly Gandhimathi appliances

MEC India has won the media mandate for Chennai-based Butterfly Gandhimathi Appliances, a kitchen appliance and stainless steel company.

MEC won the account post a multi-agency pitch, informed an agency statement.

VML Karthikeyan, EVP - marketing, Butterfly Gandhimathi Appliances, said, “In view of our plans to expand our market presence and moving to be a pan-India player, we wanted to partner with a national media agency to effectively handle our media planning and buying. Amongst the agencies we reviewed we found MEC to be a good fit in terms of understanding our business needs, culture, process and people. We are pleased to partner with MEC and hope that this association will bring in a vital difference in our media approach.”

Rajendra J Prasad, head, MEC South, said, “Given Butterfly’s reputation as one of the market leaders in the kitchen appliances segment we are delighted to have been appointed their agency of record. With Butterfly poised to hit a high growth trajectory, we look forward to delivering cutting edge communications delivery solutions befitting this ambition.”

MEC’s Chennai office will handle the account.